Tuesday, April 12, 2011

Afterglow

Sealy's afterglow is a mattress commercial done right. It implies the obvious. The prospective mattress buyer isn't only interested in sleeping in the bed. Most people look forward to sharing their bed with someone at night. Wheather they are with a long time lover or one night stand, everyone shares intimate memories with their bed. The interactions shown in the commercial are what most of us hope to experience. It's not just sleep, its exitement, amazement, pleasure. It seems so obvious to sell sex when every other mattress brand is trying to sell sleep. Which would you choose?

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