The plus size clothing brand Lane Bryant is making an attempt to be sexy and appeal to a younger, sexually active demographic. Cacique, a new line of intimates, is marketed to those younger, sexually active customers who want to feel confident and beautiful when they get to the bedroom. They stand behind an emphasis of "fashion and fit" rather than just focusing on size. The idea of a mother re-assuring her plus size daughter that physical appearance isn't everything is being reversed as Lane Bryant toys with their insecurities and desire to look sexually attractive. With this commercial they say that your mom is wrong, and you should want to look just like this unrealistic version of what most plus-sized women resemble. Will this campaign be successful? I think so. Will this alienate the "mom's" who also shop at Lane Bryant? Its a disgusting thought but even your mom wants to get down and feel confident.
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